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2018 Judges


Danielle Krysa - The Jealous Curator

Danielle Krysa has a BFA in Visual Arts, and a post-grad in graphic design. She is the writer/curator behind the contemporary art site, The Jealous Curator (est.2009). Danielle has curated shows from Washington DC to Los Angeles, San Francisco to Toronto. In 2014 she published two books, titled “Creative Block” and “Collage”. Her third book, “Your Inner Critic Is A Big Jerk” was released in October 2016, and she is currently working a new book due out Fall 2018. Danielle has also had the great pleasure of speaking at TEDx, PIXAR, Creative Mornings, CreativeLive, and was interviewed for several video segments on

Instagram: thejealouscurator

Twitter: jealouscurator


Dave Buonaguidi

Dave Buonaguidi has worked in advertising for over 30 years, founding St. Luke’s, the worlds first advertising co-operative and labelled as ‘the most frightening company on earth’ by the Harvard Business Review. He has since worked as Creative Director at Channel4, founded the advertising agency Karmarama and Chief Creative Officer of the London office of Crispin Porter and Bogusky, just recently opening yet another start-up company of his own, Unltd-Inc  

In 2003 he created the iconic ‘MAKE TEA NOT WAR’ poster for the anti-war march, which now forms part of the Victoria and Albert Museum collection and also hangs in the Trento Museum of Modern Art.

During a year-long hiatus from the advertising world, Buonaguidi set upon learning a new skill and undertook a screenprinting course, which in turn gave him the freedom to finally find an out-put for the many ideas that had been swimming around in his head.

Dave works on found images and materials, experimenting with the practice of screenprinting to push the boundaries of what it is and can be. Past examples include printing with pheromones, sprinkles, printing onto copper plates and just about anything else he can find, showing the investigative approach he takes to his printing practice. His work aims to cause a reaction in the viewer, the juxtaposition of familiar images with overlaying text or a smattering of controversy or the odd swear word to accentuate. Buonaguidi uses the techniques of mass communication and advertising, pairing with found imagery and objects and assertive text that challenges the viewer.

Dave’s got 4 motorcycles. 1 wife. 1 lizard called Gary, 2 kids. 3 cats. 1 dog, 5 guns and used to play cricket for Italy.


Instagram: @realhackneydave

Twitter: @hackneydave 


Lucinda Costello

Lucinda joined the Affordable Art Fair in January 2018 from the Royal Horticultural Society where she was in the senior team producing Chelsea Flower Show and other events.

Whilst Lucinda’s background is horticulture and design she’s passionately interested in art. On her first visit to AAF she made a purchase and she’s been coming back ever since!

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Doug Gillen

Originally hailing from Scotland, Doug has spent the last decade branching roots in London. Through his project Fifth Wall TV he has been actively bridging the gap between the underground urban art movement with the wider public. Putting his background in film to use Fifth Wall TV specializes in creating original video content for international festivals, art fairs and magazines and his online vlog is rapidly becoming a staple within the scene, at least, that's what he tells us.

Instagram: @fifthwalltv

Twitter: @fifthwalltv


Tabish Khan

Tabish Khan is an art critic specialising in London's art scene, covering contemporary and historical exhibitions. He visits and writes about hundreds of exhibitions a year covering everything from the major blockbusters to the emerging art scene.


Tabish has been visual arts editor for Londonist since 2013. Contributions include reviews, previews, news, experiences and opinion pieces.


He is also a regular contributor for FAD with a weekly top exhibitions to see in London and a column called 'What's wrong with art'. Tabish has also appeared on television, numerous panel discussions and has judged multiple prizes.


Tabish sees over 1,000 exhibitions a year and therefore is well qualified to judge what makes for an excellent and unique artwork worthy of winning a prize.

Instagram: @londonartcritic

Twitter: @londonartcritic

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Sam Peacock

Art for me started at College in 93. I was always more fascinated with making things with my hands than anything else. To begin with, like most teenagers, music played a big part in what I was doing, music combined with what I describe as the raw art making skills of Sean Scully, John Virtue, Kurt Schwitters and Gerhard Richter. The frenzied approach to a visual dialogue. The lessons learned back then have stayed with me up until where I am at today, I don’t think my personal influences have changed a whole lot, travel broadened my mind after University, going to see shows by some artists I have already mentioned in Vienna, Munich, Venice gave me a greater perspective on how the world works.

Over the years, I have been lucky enough to solo show in Australia and Germany as well as with the Curious Duke in London. Each solo show for me has to have a bit of meaning behind it as people are investing a lot of money in what you do. Working on the Novotel Hotel in Canary wharf was such a project where the designers in France were just as interested in where I was as a person as what influences my artwork. Having travelled a bit helped with the ideas board when sending designs to their team as I knew the history of the area and that came out in the work I was presenting.

Working with the Curious Duke for over 6 years now, you always look out for the new artists they represent, and it’s nice when you meet artists who have come through the Secret Art Prize system, artists such as Stephen Whatcott, someone who I consider a friend and watch his career blossom. Also artists such as Craig Keenan whose work is being seen more and more thanks to success with the prize. So, it pleases me greatly to be a judge for the prize.

Instagram: @sampeacockart

Twitter: @sampeacockart


Charlie North

“Charlie North leads the Interior Design studio for Ennismore - owner, developer and operator of unique hospitality properties across the world. With a background at some of London’s best design studios, Charlie covers the full spectrum of projects, from five star properties including Gleneagles and associated private members’ clubs, to a new no frills, simplicity focussed hotel concept, currently under development.


Charlie’s background in restaurant design as well as private residential projects has given him broad exposure to an array of art styles and budgets over the years. He has the privilege of working closely with art curators and directly with both established and emerging artists on a regular basis.

It’s a pleasure to be involved with the Secret Art Prize.”


Professor Steven Macleod

An award winning Creative Director; photographer and Master Printer based in London, Steve has been at the forefront of photographic imaging for over twenty-five years, collaborating with a vast network of clients and developing new and innovative photographic printing practices. He is has a comprehensive network of industry partners and is the go-to person in London and abroad.

He is a practicing artist, represented exclusively by Black Box in the UK. He regularly exhibits and his works are held in both private and public institutions.

Steve is a Visiting Professor in Photography at University of Suffolk and sits on several creative industry boards, including a Trusteeship of the Queen Elizabeth Scholarship Trust (QEST) and the Patrons Board of the National Portrait Gallery, London.

He runs an established mentorship scheme and sits on review panels for international competitions; artists’ platforms and art fairs.

He is a Director at Metro Imaging in London. The company is one of Europe’s leading imaging companies offering a comprehensive solution for fine-art photographic exhibition and collecting markets; with a global reach working with individuals; commercial galleries and public institutions.

Instagram: @stevemac65

Twitter: @steve_mac65



Calum Hall

Calum Hall is a young art entrepreneur who is actively seeking to distort the art world. He is cofounder of Creative Debuts; a platform making art more accessible for artists and art lovers, born out of the frustrations he had when trying to navigate the journey between the creative and commercial world. With a focus on the emerging art scene, Hall is focussed on championing artists and artworks that may otherwise go under the radar, through hosting dynamic events, a workplace artwork subscription service, hosting workshops, commissioning bespoke projects and selling art, Hall’s creative community is turning the London art scene on its head.  

Instagram: @Calum03

Twitter: @CreativeDebuts






Shona Bland

Having previously run the Secret Art Prize Shona is in the know with all things art prize. Her love affair with the arts started with her BA Hons in Contemporary Theatre and Visual Arts and she has since gone on to be Artist Consultant at the Curious Duke Gallery, helping emerging artists to realise their dreams and giving them the right guidance and encouragement.

Previous Judges:

Frankie Shea, Ana Bambic Kostov, Anna McNay, Trevor Nelson, Anna Smithson, Chris Simms,  Mary Ann-Hobbs, Tabish Khan, Susan Mumford, Mark Powell, Otto D’Ambra, Clare Medows, Teddy Baden, Grant Pooke, Hannah Adamazsek, Stuart Holdsworth, Joe Young.